Phase 1: Discovery & Application

The Traditional Challenge

For most schools, the inquiry process is fragmented and inconsistent. Parents call or email, leave messages that get lost, visit campuses for basic information, and wait days for follow-up. Application involves redundant form-filling and multiple visits.

The Unity Experience

First Contact

While browsing Instagram, Priya sees an interesting post from a local school. She taps the “Message” button and is immediately connected to WhatsApp:

> “Hello! Thanks for your interest in our school. I’m your virtual assistant. May I know your name and your child’s age to provide you with relevant information?”

Instead of filling out a contact form and waiting for someone to call back, the conversation flows naturally. The WhatsApp bot asks pre-configured questions about her children, educational preferences, and contact details.

From Inquiry to Tour

Within minutes of this initial conversation, Priya receives:
  • A personalized welcome message
  • Links to virtual campus tours
  • Information specifically relevant to her children’s age groups
  • An invitation to schedule a campus visit
When she schedules a visit, the system
automatically:
  • Sends a confirmation message with date, time, and location
  • Adds the appointment to her phone calendar
  • Alerts the admissions team with her profile details
  • Sends a reminder 24 hours before the visit

Application Simplicity

After visiting the campus and meeting with counselors, the Sharmas decide to apply. Instead of starting from scratch with paper forms:
  1. The counselor clicks “Convert to Applicant” in the system
  2. A pre-filled application form is sent to Priya’s WhatsApp with a secure link
  3.  She completes missing information and uploads required documents directly from her phone
  4. The family pays the registration fee through the integrated payment gateway
  5. They receive immediate confirmation and next step.
“The entire application process took less than 30 minutes, and I didn’t have to re-enter information I’d already provided. We applied to three schools, and this was by far the smoothest experience.”
— Priya Sharma
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